Sunday, December 19, 2010

'Twas the NIght Before Christmas


'Twas the night before Christmas and not a creature was ... sleeping.  My Buddy Austin and I plan to wait up all night for Santa to arrive.  Although we plan to eat all of his cookies ourselves, we will leave him an icy cold Coca-Cola to quench his thirst.

Did you know that historically Santa Claus was depicted wearing all different colors of suits?  It's true, sometimes he would be depicted wearing a blue suit.  Sometimes a green one.  Sometimes a red one.  Believe it or not, the red suited Santa Claus didn't become a fixture until Coca-Cola started featuring Santa Claus in its yearly Christmas advertising.  In keeping with its logo colors, Coke settled on a red suit for Santa in all of its artwork and promotional materials.  The first Coca-Cola print advertisements featuring a red suited Santa started showing up as early as 1936.  Ever since, Santa Claus has exclusively been depicted in the familiar red suit.  Product saturation at its finest!

- Charlie

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